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Dr. *** ****

Head of Department

The Department of Marketing at Kaduna State University is dedicated to fostering innovative marketing professionals. We offer rigorous academic programmes, cutting-edge research opportunities, and collaborative industry partnerships. Join us and discover your potential in marketing.

About the Department

Shaping Sustainable Solutions

Welcome to the Department of Marketing at Kaduna State University, a leading institution for marketing education in Nigeria. Our department is committed to providing students with a comprehensive understanding of marketing principles, practices, and strategies. With a focus on experiential learning, our programs equip students with the skills and knowledge required to succeed in today’s fast-paced business environment.

ACADEMIC PROGRAMMES

The Department of marketing offers various academic and professional programmes that include:

  • Bachelor of Science in Marketing
  • Master of Science in Marketing
  • MBA with Marketing Specialization

Professional Certificates:

  • Digital Marketing
  • Marketing Management
  • Sales Management

These marketing programs are designed to provide students with the skills to address business and societal challenges.

RESEARCH

Our research explores contemporary marketing issues, including:

  • – Consumer Behavior
  • – Brand Management
  • – Digital Marketing Strategies
  • – Marketing Analytics
  • – Sustainability in Marketing

Our department areas of focus is centred on;

  • – Marketing Management
  • – Promotional Strategies
  • – Marketing Financial Services
  • – Production Management

CONFERENCE AND WORKSHOPS

The Department organises annual conferences and participates in international conferences and workshops. These include:

– Marketing Research Seminar Series
– International Conference on Marketing and Consumer Research
– Journal of Marketing and Consumer Studies (JMCS)

THE LIBRARY

Our department has State-of-the-art facilities and a marketing laboratory

  • – Digital media center
  • – Research Library
  • – Collaborative learning spaces

We ensure a conducive atmosphere of learning for students to achieve their goals.

STUDENTS ACTIVITIES

The Department has a vibrant students’ union that organise activities for the benefit of the students.

STAFF LIST AND IMAGE

The department comprises experienced professionals and scholars with expertise in banking, finance, and investment. They are committed to providing a supportive learning environment, guiding students through rigorous coursework and helping them apply theoretical knowledge to real-world financial problems.

Dr. Yusuf Alhaji Hashim

Head of Department

– PhD, xxx
– BSc, xxx

More Detail

STUDENTS HANDBOOK

The Department welcome potential students, visiting scholars and organisations in advancing marketing in the African sub region.