ali.muhammad@kasu.edu.ng
+234-803 701 0156
Vice Chancellor Complex

Muhammad Bashir Ali PhD

Deputy Vice Chancellor, Administration

Professor Bashir, Deputy Vice Chancellor at Kaduna State University, holds a Ph.D. in Mass Communication. With expertise in media studies and public relations, he contributes to academia through cutting-edge research, teaching excellence, collaborative learning, publications, and international collaborations.

Biography

Professor Muhammad Bashir Ali is a Nigerian academic and a seasoned professional in Mass Communication. He currently serves as the Deputy Vice Chancellor of Administration at Kaduna State University (KASU). With a wealth of experience spanning several decades, Professor Ali holds a Ph.D. in Mass Communication from Bayero University Kano, Nigeria, along with multiple degrees, including an MBA from Ahmadu Bello University Zaria. He has made significant contributions to academia and public service, having served as the Head of the Department of Mass Communication at KASU and in various roles within the university, including Director of University Advancement. He is a respected member of several professional bodies, including the Nigerian Institute of Public Relations and the Nigerian Academy of Letters. In addition to supervising numerous postgraduate projects, Professor Ali has published extensively on topics related to media, communication, and development. He has presented at international conferences and collaborated on several co-edited books.

Education

  • Bayero University Kano, Nigeria Ph.D. Mass Communication (2011-2014)
  • Ahmadu Bello University Zaria, Nigeria Master of Business Administration (MBA) (1999-2000)
  • University of Nigeria Nsukka, Nigeria M.A. Mass Communication (1988-1990)
  • Bayero University Kano, Nigeria B.A. Mass Communication/Political Science (1979-1982)
  • L.E.A. Primary, School/Tudun-Wada, Zaria First School Leaving Certificate (1963-1970)

Publications

  • Ali, M.B., Ibrahim, N., Paul, A, & Udoh, G. N. T.(2024). The Nigerian Film Industry’s Transformation, Challenges and Prospects. TAMBARI: Journal of Media, Theater, & Communication Studies (JOMETCOS) (3) 1, pp. 21-36. 2024
  • Salisu, A., Ali, M.B., & Ibrahim, M.I. (2023). Analysis of the framing of farmer-herder conflict in Nigeria in Daily Times and the Punch newspaper. Media & Communication Currents, vol. 7 No. 2, pp. 56-66. 2023
  • Ahmad, R. & Ali, M.B. (2023)Investigating Social Media in Marriage Institution in Northern Nigeria 2023
  • Ali, M.B. & Thanny, N. (2023).History of advertising in Nigeria. In Lai, O., Umaru, P., & Rotimi., O. (Eds). Fundamentals of communication and media studies, National Universities Commission, Pp. 553-564 2023
  • Ali, M.B. & Salisu, A. (2022). Analysis of the Coverage of Covid-19 (CORONA VIRUS) in Punch and Daily Trust Newspaper, Media Literacy Forum: Social Sciences in the Age of Digital Transformation, November, 2022.

Skills

Leadership & Administration90%
Research & Publications95%
Communication & Public Relations90%
Teaching & Mentoring85%
Multilingual Proficiency92%